The Dawn of A-Commerce

The era of agentic commerce is upon us.

Dateline: Bangkok, 22nd April 2025.

At this year’s Davos — or more properly the 54th Annual Meeting of the World Economic Forum (WEF) in Davos, Switzerland — it was impossible to escape AI. Every conversation — whether it was about hydrogen production or loyalty schemes, horse training or ethical investment — touched on AI. Central to these discussions was the shift toward “agentic AI”, which has real implications for the world of commerce and therefore finance.