Super Apps Or Smart Wallets?

Which will deliver financial health to future consumers?

Dateline: Woking, 17th January 2022.

There's plenty of talk of super apps as a variety of players attempt to become the western equivalent of the Asian app giants such as Alipay, Gojek and Kakao. But how do you get from a digital wallet to a super app? And, more to the point, are wallets or super apps the best way to manage the relationship between peopl…