I Doubt Consumers Care Which Bank Provides Their Apple Card

Will they care which bank provides their Burberry bank account or their Minecraft mortgage?

Dateline: London, 24th February 2024.

Like a great many other middle class Brits, my main credit card is from the retailer John Lewis. It’s a rewards Mastercard, the rewards in this case being John Lewis vouchers (which are currency in all but name where I live). It’s a decent card, I’m happy with it. The consumer magazine “Which?” reports that John Lewis was a "highly rated provider” in its 2023 credit card satisfaction survey, making it joint seventh out of 29 providers along with NatWest and Santander. John Lewis isn’t a bank and even if I could remember which bank actually provides the underlying account and line of credit, I don’t care.